The Future of SEO: Why Search Intent Optimization Matters ?
Do you feel like you are yet to crack the code on Search Engine Optimization because keywords aren’t doing much for your business? You are right! If you look from an SEO perspective, search intent is outpacing keywords in driving meaningful business outcomes. The leading search engines are constantly upgrading with Google tending to a…
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Brandi M.
The Rise of Voice Search: Essential Tips for Voice Search Optimization
Who has the time or inclination to type out their search queries on the Internet when you can literally just say what you want to know? No wonder more and more people are turning to voice search, completely changing the future of search! By 2025, it is predicted that over 50% of all searches will…
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Brandi M.
The Search Struggle: Unveiling User Frustrations in the Digital Era
According to a survey by Scorpion and Dynata ,more than half of the people surfing the internet, 54% to be exact, now look through more search results than what used to be the case five years ago. Let’s explore what’s driving the shift in user behavior. Do you often find yourself at a standstill when…
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Brandi M.
10 Ways to Seamlessly Integrate AI into Your Digital Marketing Strategy
If you’re wondering how you can use AI to improve your digital marketing strategy, you’re not alone. More than 80% of marketers worldwide use AI tools to excel in digital marketing. Modern AI tools can predict customer behaviour, understand market trends and do much more to help your business grow exponentially. Want to know how…
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Camila C
10 Landing Page Mistakes That Can Affect Your Conversion Rate
You’re getting good traffic to your landing pages, but there’s a problem. No or very low conversions! Visitors come to your site, look at the content, and then leave again. If this is happening frequently, your marketing return on investment decreases. If you’re not getting the conversion rate you want, one of these ten landing…
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Camila C
What Are Core Web Vitals, and Why Do They Matter for Small Business SEO?
Core Web Vitals are designed to provide a better web experience by encouraging website owners to focus on performance, loading, interactivity, and visual stability. They make it easier for website owners and developers to understand and improve the user experience on their websites. This is important because, as confirmed by Google, page experience is a factor…
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Camila C
Why is SEO localization crucial for improving brand awareness?
If you’re planning to expand your business internationally, it is important to have an SEO localization strategy in place. Entering new markets requires more than simply translating your website content. To be able to connect with your new audience, you must adjust all your information to fit the culture and customs of the market you’re…
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Helena B.
Understanding Google E-E-A-T and How It Can Benefit Local SEO
In the realm of Search Engine Optimization (SEO), Google’s E-E-A-T has emerged as a crucial metric influencing search rankings. That is why, unraveling the intricacies of E-A-T is essential for businesses aiming to enhance their online visibility, particularly in local contexts. This article explores the significance of E-E-A-T in Google’s algorithm, explaining how companies can…
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Helena B.
Google Aims To Improve Search Quality With New Feedback Form
Google has announced an update to its search quality user report form, allowing users to report search quality issues more effectively. This move demonstrates Google’s continued commitment to its quest to improve user experience and addressing problematic content within search results. Last year, Google introduced Search Essentials, which provided transparency regarding their policies and practices…
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Brandi M.
Google’s New Broad Core Algorithm Update – Launched May 2022
Anyone who follows search engine news knows that Google occasionally updates its ranking algorithms. These updates, known as “core updates,” can significantly impact search results. This week, on May 25, 2022, Google released a broad core algorithm update. It will take roughly two weeks to roll out fully. This update is designed to make search…
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