October 11, 2024

 The Rise of Voice Search: Essential Tips for Voice Search Optimization

Who has the time or inclination to type out their search queries on the Internet when you can literally just say what you want to know? No wonder more and more people are turning to voice search, completely changing the future of search! By 2025, it is predicted that over 50% of all searches will…

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POSTED BY

Brandi M.

July 1, 2023

Google Aims To Improve Search Quality With New Feedback Form

Google has announced an update to its search quality user report form, allowing users to report search quality issues more effectively. This move demonstrates Google’s continued commitment to its quest to improve user experience and addressing problematic content within search results. Last year, Google introduced Search Essentials, which provided transparency regarding their policies and practices…

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POSTED BY

Brandi M.

June 12, 2023

Search Generative Experience -Google Latest Update For an Enhanced User Experience

Google has recently introduced significant updates to it’s Search Generative Experience (SGE), aiming to revolutionize the search journey for users. These quality improvements are set to redefine the way people interact with Google’s AI-driven search platform.  An efficient search experience Following the recent tests conducted on the SGE, it was observed that the speed improvements…

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POSTED BY

Brandi M.

May 22, 2022

Google Announced New Ads Manager Tools For Video Ads

Google has announced several new tools for video advertising designed to make the process simpler and more efficient for both advertisers and publishers. The goal is to provide a better experience for users, who will see less intrusive and more relevant ads. The new tools include Ad Manager 360, which provides a centralized platform for…

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POSTED BY

Brandi M.

October 26, 2021

Google MUM: Everything You need to know about its Latest Search Engine Update

Nowadays, it is challenging to understand and appreciate just how much impact search engines, such as Google and Bing, have on our everyday lives. You can imagine what it was like to search for information, such as product features, in the old days. It was a complicated and time-consuming process. Thanks to search engines like…

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POSTED BY

Brandi M.

October 12, 2021

Understanding Google Ads New Budget Report

Companies are always looking to ensure that their marketing campaigns never exceed the estimated budget. Google has always offered marketers the budget reports, but the advertisers found these reports to be very complex. Therefore, Google decided to launch a new budget report that will help your company visualize your marketing campaign’s monthly expenses. The information…

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POSTED BY

Brandi M.

September 2, 2020

Google Now Uses BERT to Match Stories With Fact Checks

Guess RankBrain isn’t the only best invention since sliced bread, introducing BERT designed to impact 1 in 10 of all Google search queries. Who doesn’t look out for authentic and relevant searches? It is quite obvious that no matter how simple the search may be, we always want the most accurate results to show up…

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POSTED BY

Brandi M.