What is Search Intent? Simple Ways to Incorporate it Into Your Marketing Strategy
Satisfying user intent must be the primary goal for anyone creating relevant and engaging content online as part of a marketing or business strategy. If you are an SEO strategist or marketing professional, you may be on the brink of ranking success. You may have top-notch content that simply isn’t ranking for your target keywords—ever…
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Leon Radon
What Are Core Web Vitals, and Why Do They Matter for Small Business SEO?
Core Web Vitals are designed to provide a better web experience by encouraging website owners to focus on performance, loading, interactivity, and visual stability. They make it easier for website owners and developers to understand and improve the user experience on their websites. This is important because, as confirmed by Google, page experience is a factor…
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Cizon S.
Why Personalization Matters in Digital Marketing?
In today’s rapidly changing digital landscape, personalization is an essential part of successful digital marketing. The main goal is to shape your marketing initiatives based on the specific preferences and behaviors of your target audience, going beyond a one-size-fits-all general approach. Below are some of the key benefits that personalization can bring to your digital…
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Leon Radon
6 Key digital marketing KPIs to track for start-ups and small businesses
Key performance indicators or “KPIs” are important when it comes to assessing the efficacy and success of your digital marketing efforts. These indicators help to assess the results of your Digital Strategy and help give you more room to improve your conversion rates. Key Performance Indicators are a guide for companies to navigate the wide…
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Cizon S.
Google MUM: Everything You need to know about its Latest Search Engine Update
Nowadays, it is challenging to understand and appreciate just how much impact search engines, such as Google and Bing, have on our everyday lives. You can imagine what it was like to search for information, such as product features, in the old days. It was a complicated and time-consuming process. Thanks to search engines like…
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