10 Ways to Seamlessly Integrate AI into Your Digital Marketing Strategy
If you’re wondering how you can use AI to improve your digital marketing strategy, you’re not alone. More than 80% of marketers worldwide use AI tools to excel in digital marketing. Modern AI tools can predict customer behaviour, understand market trends and do much more to help your business grow exponentially. Want to know how…
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Camila C
10 Landing Page Mistakes That Can Affect Your Conversion Rate
You’re getting good traffic to your landing pages, but there’s a problem. No or very low conversions! Visitors come to your site, look at the content, and then leave again. If this is happening frequently, your marketing return on investment decreases. If you’re not getting the conversion rate you want, one of these ten landing…
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Camila C
Exploring the Benefits of Blockchain for Digital Marketing
If you’re unfamiliar with blockchain technology, you may wonder about the big fuss. People are speculating about the potential applications of this decentralized ledger recording technology, which is now gaining popularity. Blockchain uses are not limited to cryptocurrencies. It can benefit any business, including manufacturing and healthcare. Digital marketing is one industry that is ready…
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Helena B.
What is Search Intent? Simple Ways to Incorporate it Into Your Marketing Strategy
Satisfying user intent must be the primary goal of anybody putting relevant and engaging content out on the internet as part of a marketing or business strategy. If you are an SEO strategist or marketing professional, you may be on the brink of ranking success. You may have top-notch content that simply is not ranking…
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Helena B.
What Are Core Web Vitals, and Why Do They Matter for Small Business SEO?
Core Web Vitals are designed to provide a better web experience by encouraging website owners to focus on performance, loading, interactivity, and visual stability. They make it easier for website owners and developers to understand and improve the user experience on their websites. This is important because, as confirmed by Google, page experience is a factor…
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Camila C
Understanding Google E-E-A-T and How It Can Benefit Local SEO
In the realm of Search Engine Optimization (SEO), Google’s E-E-A-T has emerged as a crucial metric influencing search rankings. That is why, unraveling the intricacies of E-A-T is essential for businesses aiming to enhance their online visibility, particularly in local contexts. This article explores the significance of E-E-A-T in Google’s algorithm, explaining how companies can…
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Helena B.
Why Personalization Matters in Digital Marketing?
In today’s rapidly changing digital landscape, personalization is an essential part of successful digital marketing. The main goal is to shape your marketing initiatives based on the specific preferences and behaviors of your target audience, going beyond a one-size-fits-all general approach. Below are some of the key benefits that personalization can bring to your digital…
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Helena B.
6 Key digital marketing KPIs to track for start-ups and small businesses
Key performance indicators or “KPIs” are important when it comes to assessing the efficacy and success of your digital marketing efforts. These indicators help to assess the results of your Digital Strategy and help give you more room to improve your conversion rates. Key Performance Indicators are a guide for companies to navigate the wide…
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Brandi M.
Google MUM: Everything You need to know about its Latest Search Engine Update
Nowadays, it is challenging to understand and appreciate just how much impact search engines, such as Google and Bing, have on our everyday lives. You can imagine what it was like to search for information, such as product features, in the old days. It was a complicated and time-consuming process. Thanks to search engines like…
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Brandi M.
Understanding Google Ads New Budget Report
Companies are always looking to ensure that their marketing campaigns never exceed the estimated budget. Google has always offered marketers the budget reports, but the advertisers found these reports to be very complex. Therefore, Google decided to launch a new budget report that will help your company visualize your marketing campaign’s monthly expenses. The information…
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