Why Personalization Matters in Digital Marketing?
In today’s rapidly changing digital landscape, personalization is an essential part of successful digital marketing. The main goal is to shape your marketing initiatives based on the specific preferences and behaviors of your target audience, going beyond a one-size-fits-all general approach. Below are some of the key benefits that personalization can bring to your digital…
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Helena B.
6 Key digital marketing KPIs to track for start-ups and small businesses
Key performance indicators or “KPIs” are important when it comes to assessing the efficacy and success of your digital marketing efforts. These indicators help to assess the results of your Digital Strategy and help give you more room to improve your conversion rates. Key Performance Indicators are a guide for companies to navigate the wide…
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Brandi M.
Google Aims To Improve Search Quality With New Feedback Form
Google has announced an update to its search quality user report form, allowing users to report search quality issues more effectively. This move demonstrates Google’s continued commitment to its quest to improve user experience and addressing problematic content within search results. Last year, Google introduced Search Essentials, which provided transparency regarding their policies and practices…
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Brandi M.
Search Generative Experience -Google Latest Update For an Enhanced User Experience
Google has recently introduced significant updates to it’s Search Generative Experience (SGE), aiming to revolutionize the search journey for users. These quality improvements are set to redefine the way people interact with Google’s AI-driven search platform. An efficient search experience Following the recent tests conducted on the SGE, it was observed that the speed improvements…
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Brandi M.
Why Is Google Cloud Gaming a Game Changer?
Google is continuing its push into cloud gaming by launching a new feature that allows users to play games directly from its search results. The new feature, currently in beta, will let users play a selection of games directly in their web browser without needing additional software or hardware. This could be a significant cloud…
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Brandi M.
Google Not Happy with Canada’s Proposed “Link Tax”
A link tax is a proposed rule that would require Google and other tech companies to pay publishers every time they link to their content. The Canadian government is currently considering the proposal. If it is enacted, it will force Google and other companies to compensate publishers that don’t meet basic journalistic standards. The broad…
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Brandi M.
Google’s New Broad Core Algorithm Update – Launched May 2022
Anyone who follows search engine news knows that Google occasionally updates its ranking algorithms. These updates, known as “core updates,” can significantly impact search results. This week, on May 25, 2022, Google released a broad core algorithm update. It will take roughly two weeks to roll out fully. This update is designed to make search…
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Brandi M.
Google Announced New Ads Manager Tools For Video Ads
Google has announced several new tools for video advertising designed to make the process simpler and more efficient for both advertisers and publishers. The goal is to provide a better experience for users, who will see less intrusive and more relevant ads. The new tools include Ad Manager 360, which provides a centralized platform for…
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Brandi M.
Google MUM: Everything You need to know about its Latest Search Engine Update
Nowadays, it is challenging to understand and appreciate just how much impact search engines, such as Google and Bing, have on our everyday lives. You can imagine what it was like to search for information, such as product features, in the old days. It was a complicated and time-consuming process. Thanks to search engines like…
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Brandi M.
Understanding Google Ads New Budget Report
Companies are always looking to ensure that their marketing campaigns never exceed the estimated budget. Google has always offered marketers the budget reports, but the advertisers found these reports to be very complex. Therefore, Google decided to launch a new budget report that will help your company visualize your marketing campaign’s monthly expenses. The information…
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