If you’re wondering how you can use AI to improve your digital marketing strategy, you’re not alone. More than 80% of marketers worldwide use AI tools to excel in digital marketing. Modern AI tools can predict customer behaviour, understand market trends and do much more to help your business grow exponentially. Want to know how you can incorporate AI into your marketing strategy? We present 10 ideas for integrating AI into digital marketing.
However, before we discuss the various ways you can seamlessly integrate AI into your digital marketing campaigns, it’s worth exploring the benefits of AI in digital marketing:
Benefits of AI in the Digital Marketing Arena:
AI has completely revolutionized the digital marketing landscape. Successful companies like Nike, Apple, Alibaba, and Amazon are all using it to boost their sales. After all, the role of AI in digital marketing makes artificial intelligence worth the hype. These benefits include the following:
– AI reduces the overall cost of marketing.
– AI increases sales significantly by carefully and fully optimizing targeting and lead generation.
– AI increases customer retention and loyalty by giving them personalized suggestions and prompt replies 24/7.
– AI can help you get a better ROI compared to traditional marketing practices.
10 Ways to Integrate AI into Your Digital Marketing Strategy:
When you know the benefits of something, it’s only natural that you want to capitalise on those benefits. Here are 10 ways you can easily integrate AI into your digital marketing strategy:
1. Employ Chatbots:
The easiest way to integrate AI into your digital marketing strategy is to replace human customer support and service agents with chatbots. They can work around the clock, offering immediate replies to inquisitive customers and answering their basic queries without the need for a human to operate them constantly. Here’s an example: The leading makeup &skincare retailer, Sephora, uses AI chatbots to help customers choose the right item by comparing and contrasting different products.
2. Use AI for Predictive Analytics:
Another surefire way to boost your sales is to use AI for predictive analysis. This can be done by giving AI tools access to past customer data, purchasing behavior, etc., to get an estimate of future interests and demands for certain products.
3. Introduce AI-supported Email marketing:
The traditional practice wherein a human sits behind a digital screen for long hours, writes or copies emails, and sends thousands of newsletters to promote a company’s product or service is futile in the 2020s. Instead, using AI for email marketing and targeting an even larger number of customers and potential buyers can significantly enhance sales and marketing.
4. Use AI for Improving Search Engine Rankings:
AI can be of great help when it comes to Search Engine Optimization (SEO). Using AI-supported SEO tools can help digitalize the process of examining web content and making personalized optimization suggestions to rank higher on search engines.
5. Let AI handle social media marketing:
AI can be employed to generate helpful content across different social media platforms and handle your digital accounts. Wowcher, for instance, uses AI for this very purpose. Such an AI integration strategy is useful these days when social media usage has reached unprecedented rates.
6. Use AI for Targeted Ads:
AI can be used to produce targeted ads based on users’ purchasing history and interests. This, in turn, can generate more leads.
7. Use AI for Personalizing Recommendations:
In the place of a customer service representative asking many personal questions over a phone call, AI can offer personalized recommendations for potential and existing customers.
This is done by tracking customer behavior across various sites and making personalized product or service recommendations. That’s how you get such personalized recommendations on Netflix.
8. Employ AI for Assessing ROI:
AI can be integrated to assess your average return on investment (ROI) based on the digital marketing strategies used by your company. These numbers help you understand which strategies to work on and which to drop.
9. Use AI for Website Design:
AI has revolutionised web design by automating routine tasks, boosting creativity and providing personalised experiences. It allows designers to focus more on the creative aspects and strategic planning, while AI takes over the technical and repetitive tasks, ultimately leading to more efficient and effective web design processes.
10. Use AI for PPC Advertising:
AI in PPC advertising automates complex tasks, enhances targeting, and provides valuable insights, leading to more efficient and effective campaigns. By leveraging AI, advertisers can maximize their ad spend, improve ROI, and stay competitive in a constantly evolving digital landscape.
Conclusion
Artificial Intelligence is at the forefront of the technological revolution. It has contributed massively to the rapidly changing digital marketing landscape. The advantages are undeniable. Now is the time to shed any doubts and seamlessly integrate AI into your digital marketing strategy.