May 22, 2022

Google Announced New Ads Manager Tools For Video Ads

Google has announced several new tools for video advertising designed to make the process simpler and more efficient for both advertisers and publishers. The goal is to provide a better experience for users, who will see less intrusive and more relevant ads. The new tools include Ad Manager 360, which provides a centralized platform for…

Read more

POSTED BY

Brandi M.

October 26, 2021

Google MUM: Everything You need to know about its Latest Search Engine Update

Nowadays, it is challenging to understand and appreciate just how much impact search engines, such as Google and Bing, have on our everyday lives. You can imagine what it was like to search for information, such as product features, in the old days. It was a complicated and time-consuming process. Thanks to search engines like…

Read more

POSTED BY

Brandi M.

October 12, 2021

Understanding Google Ads New Budget Report

Companies are always looking to ensure that their marketing campaigns never exceed the estimated budget. Google has always offered marketers the budget reports, but the advertisers found these reports to be very complex. Therefore, Google decided to launch a new budget report that will help your company visualize your marketing campaign’s monthly expenses. The information…

Read more

POSTED BY

Brandi M.

September 28, 2020

Say Goodbye to Every Facebook Adverts’ Serious Nightmare: The 20% rule

Facebook adverts have officially taken a sigh of relief after Facebook cuts them slack by eliminating the 20% text rule over ad images. A drastic change of events in the world of social media advertising has led Facebook to get rid of a rule that restricted adverts to verbally advertise (excessively) over the ad images…

Read more

POSTED BY

Brandi M.

September 2, 2020

Google Now Uses BERT to Match Stories With Fact Checks

Guess RankBrain isn’t the only best invention since sliced bread, introducing BERT designed to impact 1 in 10 of all Google search queries. Who doesn’t look out for authentic and relevant searches? It is quite obvious that no matter how simple the search may be, we always want the most accurate results to show up…

Read more

POSTED BY

Brandi M.