Global Reach: How to Measure Content Impact Across Diverse Markets ?
Are you a brand or business that wants to reach different markets or say perfect your global reach? In today’s bustling business world, your target audience surely has many brands at their disposal. Do you want to stand out with your content? Then you need to measure the impact of your content across your markets! …
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Brandi M.
The Future of SEO: Why Search Intent Optimization Matters ?
Do you feel like you are yet to crack the code on Search Engine Optimization because keywords aren’t doing much for your business? You are right! If you look from an SEO perspective, search intent is outpacing keywords in driving meaningful business outcomes. The leading search engines are constantly upgrading with Google tending to a…
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Brandi M.
The Rise of Voice Search: Essential Tips for Voice Search Optimization
Who has the time or inclination to type out their search queries on the Internet when you can literally just say what you want to know? No wonder more and more people are turning to voice search, completely changing the future of search! By 2025, it is predicted that over 50% of all searches will…
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Brandi M.
The Search Struggle: Unveiling User Frustrations in the Digital Era
According to a survey by Scorpion and Dynata ,more than half of the people surfing the internet, 54% to be exact, now look through more search results than what used to be the case five years ago. Let’s explore what’s driving the shift in user behavior. Do you often find yourself at a standstill when…
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Brandi M.
6 Key digital marketing KPIs to track for start-ups and small businesses
Key performance indicators or “KPIs” are important when it comes to assessing the efficacy and success of your digital marketing efforts. These indicators help to assess the results of your Digital Strategy and help give you more room to improve your conversion rates. Key Performance Indicators are a guide for companies to navigate the wide…
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Brandi M.
Google Aims To Improve Search Quality With New Feedback Form
Google has announced an update to its search quality user report form, allowing users to report search quality issues more effectively. This move demonstrates Google’s continued commitment to its quest to improve user experience and addressing problematic content within search results. Last year, Google introduced Search Essentials, which provided transparency regarding their policies and practices…
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Brandi M.
Search Generative Experience -Google Latest Update For an Enhanced User Experience
Google has recently introduced significant updates to it’s Search Generative Experience (SGE), aiming to revolutionize the search journey for users. These quality improvements are set to redefine the way people interact with Google’s AI-driven search platform. An efficient search experience Following the recent tests conducted on the SGE, it was observed that the speed improvements…
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Brandi M.
Why Is Google Cloud Gaming a Game Changer?
Google is continuing its push into cloud gaming by launching a new feature that allows users to play games directly from its search results. The new feature, currently in beta, will let users play a selection of games directly in their web browser without needing additional software or hardware. This could be a significant cloud…
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Brandi M.
Google Not Happy with Canada’s Proposed “Link Tax”
A link tax is a proposed rule that would require Google and other tech companies to pay publishers every time they link to their content. The Canadian government is currently considering the proposal. If it is enacted, it will force Google and other companies to compensate publishers that don’t meet basic journalistic standards. The broad…
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Brandi M.
Google’s New Broad Core Algorithm Update – Launched May 2022
Anyone who follows search engine news knows that Google occasionally updates its ranking algorithms. These updates, known as “core updates,” can significantly impact search results. This week, on May 25, 2022, Google released a broad core algorithm update. It will take roughly two weeks to roll out fully. This update is designed to make search…
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