February 20, 2024

What Are Core Web Vitals, and Why Do They Matter for Small Business SEO?

Core Web Vitals are designed to provide a better web experience by encouraging website owners to focus on performance, loading, interactivity, and visual stability. They make it easier for website owners and developers to understand and improve the user experience on their websites. This is important because, as confirmed by Google, page experience is a factor…

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Cizon S.

November 1, 2023

6 Key digital marketing KPIs to track for start-ups and small businesses

Key performance indicators or “KPIs” are important when it comes to assessing the efficacy and success of your digital marketing efforts. These indicators help to assess the results of your Digital Strategy and help give you more room to improve your conversion rates. Key Performance Indicators are a guide for companies to navigate the wide…

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POSTED BY

Cizon S.

July 1, 2023

Google Aims To Improve Search Quality With New Feedback Form

Google has announced an update to its search quality user report form, allowing users to report search quality issues more effectively. This move demonstrates Google’s continued commitment to its quest to improve user experience and addressing problematic content within search results. Last year, Google introduced Search Essentials, which provided transparency regarding their policies and practices…

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Cizon S.

June 12, 2023

Search Generative Experience -Google Latest Update For an Enhanced User Experience

Google has recently introduced significant updates to it’s Search Generative Experience (SGE), aiming to revolutionize the search journey for users. These quality improvements are set to redefine the way people interact with Google’s AI-driven search platform.  An efficient search experience Following the recent tests conducted on the SGE, it was observed that the speed improvements…

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POSTED BY

Cizon S.

August 15, 2022

Why Is Google Cloud Gaming a Game Changer?

Google is continuing its push into cloud gaming by launching a new feature that allows users to play games directly from its search results. The new feature, currently in beta, will let users play a selection of games directly in their web browser without needing additional software or hardware. This could be a significant cloud…

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POSTED BY

Cizon S.