Anyone who follows search engine news knows that Google occasionally updates its ranking algorithms. These updates, known as “core updates,” can significantly impact search results. 

This week, on May 25, 2022, Google released a broad core algorithm update. It will take roughly two weeks to roll out fully. This update is designed to make search results more relevant. Danny Sullivan, Google’s Public Liaison for Search, says changes to site performance are expected.

When a core update rolls out, Google is known for pointing to the same guidance it published in 2019. As a result of this update, businesses should expect changes in their website’s traffic. It is important to remember that these updates are designed to improve the overall user experience with Google search. Therefore, businesses that focus on providing relevant and high-quality content are more likely to see positive results from this update.

Core algorithm updates are a normal part of how Google works. They happen regularly and are designed to ensure that the best possible content is ranked highly in search results. Sometimes, this can mean that pages performing well drop in rankings. This isn’t because they’ve been penalized, but because other content has been published that is more relevant.

According to Google, focusing on providing the best possible content is the best way to deal with the impact of a core update. This means creating high-quality, original content relevant to the user’s search query. By producing quality content, you can ensure that your pages will be ranked highly in Google’s search results, regardless of any changes to the algorithm. Therefore, if you want your website to maintain a high position in Google’s search results, it is essential to produce quality content continuously.

The best way to deal with this is to focus on providing the best possible content. This will give your pages the best chance of being ranked highly in future algorithm updates. However, it’s important to note that improvements don’t guarantee recovery, but if you don’t make any changes, it’s improbable that your rankings will improve.

Google’s last update was six months ago. While it’s too early to tell the full impact of this latest innovation on search engine rankings in your area just yet – especially since updates can take up a week or more before being fully rolled out across all regions worldwide- you may notice some fluctuations right away. With these changes, be sure not to lose sleep over temporary setbacks.  Your rankings may fluctuate during that time, so don’t be alarmed if you notice changes right away. Google will confirm when the update is complete, at which point you can begin evaluating your new position in the search results.

As always, Google’s primary goal is to provide the best user experience possible. If your website produces quality content, you don’t need to worry about this latest algorithm update. Our team of experts can help you ensure that your pages are ranking highly in search results, regardless of any changes to the algorithm. Have you seen a decrease in traffic since the update? Let us know, and we’ll be happy to take a look at your site.